So I’m reading a book for school that taught about the Law of Seven Touches.. The book states, “the church that contacts the most people, the most times will have the most growth”… This sounds like marketing 101 to me and makes me want to run for the hills… However, we are having the “back door” problem I mentioned a few posts ago. So, I have decided to take the advice of my evangelism professor and implement the Law of seven touches and see how it goes.
Touch #1- Advertisement or personal invitation to church (Before Sunday)
Touch #2- First Time Guests Booklet given at Church (Sunday)
Touch #3- Follow Up Form Letter from the Pastor delivered to home. (Sent Monday) (attached for your review’s and suggestions)
Touch #4- Bread Delivery (Mid-week)
Touch #5- Weekly Church Email (Thursday)
Touch #6- Phone call from the Pastor (Thursday)
Touch #7- Postcard to the home saying – Hope to see you back this Sunday (Sent Wednesday to arrive Friday)
Click on the pic to see a draft of our visitor letter. Feedback welcome!